Business solutions
BUSINESS SOLUTIONS - is the key activity of Fashion Consulting Group.
We deliver consulting services for clients from two main fields:
- Manufacturers of Fashion Product (including apparel, accessories, footwear, etc.)
- Distributors of Fashion Product (including retail and wholesale)
THE SERVICES CAN BE PROVIDED AS:
- Verbal consulting sessions
- Interactive brain storming with client's key specialists
- Workshops
- Client's staff training and couching
- Written documents and instructions
- We also offer control services over practical application of these instructions for their successful execution.
MAIN FIELDS OF FCG COSULTING PROGECTS CAN BE DEFINED AS:
- Strategic Planning
- Market Analysis and Competition Reports
- Business Plan Development
- Brand Positioning Strategy: price positioning, brand image, life-style positioning
- PDM strategy
- Distribution Strategy
- Organization structure
- Franshise and lisencing strategies
- IMC - Marketing communications' strategy:
- Marketing Plan, including Advertising
- Visual Merchandising manuals
- Sales promotion program for the wholesale and retail divisions
- Expo-marketing manuals
- Special events and fashion shows



